The global automotive industry is worth an estimated $2.95 trillion, making it one of the largest markets worldwide.[1] While a love of automotive vehicles is largely shared around the world, it’s no secret that the US has a specific soft spot for cars and car sales in particular. U.S. auto dealerships are on a growth trajectory that has no signs of stopping. This means they need trusted dealership construction teams to help support this expansion.
Auto showrooms serve as critical components to the entire car buying experience. The right layout of an auto showroom will properly highlight vehicles’ best features, which could increase sales for the dealership as a whole. Innovative construction solutions that enhance the aesthetics, exemplify the cars’ functionality, and facilitate customer engagement are integral to the dealership construction.
As a leading auto dealership general contractor in the San Francisco Bay Area, Gidel & Kocal comes with extensive experience in transforming auto showrooms into sales machines.
The Significance of Auto Showroom Innovation
When it comes to making a sale, presentation is everything. First impressions matter, which is why having a top tier auto showroom experience is paramount for car sales. Looks matter, but so does practicality. A quality car dealership will have the right layout to facilitate sales without overwhelming customers. The goal is to make the space inviting so buyers feel inspired to actually make a purchase. Innovation in commercial dealership construction comes down to how the building is designed, planned, and how the construction is executed.
Designing for Maximum Visual Impact
There are several design principles that maximize visual appeal and presentation in showrooms. Layout, lighting, and display solutions are integral for customer engagement. At Gidel & Kocal, we work with architects to design and build spaces that are both aesthetically pleasing and versatile. We use lighting, flooring, and overall design to complement the vehicles on display. This allows customers to explore various options and feel confident in their final decisions.
It takes a certain kind of commercial general contractor to fully understand the unique needs of dealership construction. There needs to be an open floor plan with space to display a variety of vehicles. The area should be spacious enough to have an array of cars, yet not too expansive, as too many options could lead to decision fatigue. Another consideration is ceiling height. Tall ceilings are often quite attractive in auto dealership construction, but you still need to account for the actual conversations that are occurring. Excessive echoing and noise won’t do any favors for the overall experience.
Within each section of the showroom, there should be space for customers to try out sitting in the cars, test out the features, and get a feel for what it would be like to own such a vehicle. At the same time, there needs to be sectioned off areas for private meetings and discussions.
Functional Innovation for Enhanced Customer Experience
The customer experience is the most important aspect of the auto showroom experience. Anyone can look at a car on the road or even peruse one online; what makes going to a showroom different is the way customers interact with the vehicles in the space. Innovative dealership construction may take shape in many forms. Digital displays, interactive kiosks, customer lounges, and segmented sections for one-on-one meetings are all examples of the types of customer-focused features we integrate into our auto dealership construction projects at Gidel & Kocal.
Navigating Challenges: Case Studies in Successful Showroom Revamps
Gidel & Kocal has a longstanding history of being a trusted auto dealership contractor throughout northern California. We understand the intensely competitive nature of the car dealership industry and are acutely familiar with the challengers auto dealers face when entering the marketplace or renovating an existing space. It is with this knowledge that we are able to offer premium car dealership construction services for businesses in the Bay Area.
Whether we’re doing new construction, remodeling an existing building, or are hired specifically for pre-construction services, Gidel & Kocal is here to help your dealership stand out from the competition as truly elite.
Enterprise Car Sales: A Ground-Up Auto Dealership Construction
This auto dealership construction project involved the demolition of the current building and a ground-up build for the new car sales office building and car display lot. The office building required a sales office as well as a smaller rental office with open office areas, private offices, small break rooms, and storage rooms. The lot required display parking for 109 vehicles and 16 visitor/employee stalls.
Partner With the Best
Commercial construction is not a one-size-fits-all solution. Gidel & Kocal understands that and tailors our approach to each client’s needs accordingly. We are proud to be a trusted auto dealership contractor in the Bay Area, serving all of northern California’s car dealership needs. Whether you’re looking to hire a team for pre-construction, project management, budgeting, or other construction services, we’re here for you. Learn more about how we can take your car sales to the top when you contact us today.
